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Development a concept of rebranding booklet for Zetta Insurance

18 February 2015

The Communications Agency Poleznye Svyazy developed a concept of rebranding booklet for Zetta Insurance — new brand started in 2015 as a result of acquisition retail business of Zurich insurance company by the financial group OLMA. Under the agreement, the Agency provided the client with design concept and text materials, clarifying current clients of Zurich company and future clients of Zetta Insurance new brand platform, business strategy and day-by-day client service issues. As a result of M&A between insurance companies NASTA and Zurich in 2007, Zurich one brand business integration and further Zurich retail business acquisition by the financial group OLMA, Zetta Insurance has about 650 000 retail clients, more than 100 sales offices, 300 agents in 150 cities of Russia, parthership agreements with 350 cardealers and 30 banks.