PR support for the Familia off-price store chain

The Communications Agency Poleznye svyazy will provide PR support for the Familia off-price store chain from September 1. The agency will provide the retailer with its expertise in working with federal business and regional media, Telegram channels, business conferences and business awards as part of the cooperation. Strengthening the corporate brand of the chain and increasing the loyalty of the target audience in the regions where the company operates is the main objective of the project. The off-price retailer was founded in 2000. It is the largest chain of this format today. It includes 470 stores in more than 120 cities of the Russian Federation and the Republic of Belarus. More than 5000 clothing brands from more than 80 countries are represented in Familia stores.