On November 17, 2021, a press lunch for media representatives was held at the Yakitoria restaurant on Novoslobodskaya. At the beginning of the event, Alexander Muratov, Development Director of the company that owns the Yakitoria brand, discussed with journalists the current state of the industry and the impact of the pandemic on the restaurant business. He also summarized preliminary results for 2021. Presentation of the new art project "Yakitoriya Collection" in partnership with MSCA - Moscow School of Contemporary Art became a separate block of the press lunch. The aim of the project is to support contemporary artists and the development of the art industry in Russia. The results of the first stage were summed up at the event together with Mikhail Levin, director of the Moscow School of Contemporary Art. Finalists of the selection by the jury among the talented artists who took part in the Open Call were also announced. Almost 2,700 works from 722 authors from different regions were received during the competition. The Yakitoria Collection project was aimed at popularizing art and the practice of collecting works of contemporary artists among the widest possible audience. Journalists from city, business, industry and socio-political media attended the press lunch. The Communications Agency Poleznye svyazy provided information support for the event. All necessary protective measures against coronavirus infection were followed during the event. Temperature control was carried out among the participants of the event. Seating was carried out according to the spacing norms.