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Promotion of the new «Zetta Insurance» product in regions

10 August 2017

On August 10, the campaign to promote a new insurance product Zetta Insurance, "CASCO for 2.2%" ended in regional media and social networks. Samara, Yekaterinburg and Chelyabinsk were chosen as the pilot regions for promotion. Following the results of the campaign, 7 analytical materials on motor insurance in regional media were posted for 2 months, 2 Internet surveys among readers of regional Internet portals were conducted, about 50 posts were posted about the product in social networks and local forums. The total number of consumers involved in the campaign amounted to more than 27 thousand people.