The two-days press-tour of the Coca-Cola Hellenic for the journalists of CFD

Press-tour for regional journalists dedicated to the annual charity project Coca-Cola Hellenic Christmas Caravan was held on 16th and 17th December 2015 with support by the Communications Agency Poleznye Svyazy. The program of press-event included visiting the Moscow plant the Coca-Cola Hellenic and stopping of the Christmas Caravan in the Russian Children's Clinical Hospital № 17. Representatives of 12 mass media from 4 cities of the Central Federal District (Ivanovo, Yaroslavl, Ryazan and Vladimir) took part in the press-tour. Many journalists came with their children: group consisted of the 13 adults and 6 kids. The Communications Agency Poleznye Svyazy developed program and timing of the event, organized accommodation, food and transfer for journalists, accredited and accompanied media during the press-tour, wrote and distributed press-materials and ensured publication after the event. More than 150 publications with mentions of the Coca-Cola Hellenic Christmas Caravan was published in mass media until late December in the cities of the Central Federal District.