News

The Bank of Russia published a report Regulation of Financial Influencers in February 2026. The Bank of Russia's Expert Council instructed the National Financial Association (NFA) to hold consultations with the influencer community on acceptable methods of regulating the industry in March 2026. The communications agency...

Following a winning tender, the communications agency Poleznye Svyazy will handle PR support for the transport and logistics company SALAIR. One of the agency's key objectives is to increase SALAIR's media presence and manage its reputation in social media and new media.SALAIR is one of the largest transport and logistics...

The communications agency Poleznye Svyazy has signed a strategic partnership agreement with the National financial association. This company has united all participants in the Russian financial market since 1996. The NFA was created with the support of the Russian Ministry of Finance and the Bank of Russia. The Association...

The Agency completed a large-scale sociological study for VSK at the end of August. The survey explored Russians' attitudes toward artificial intelligence (AI) and its use in everyday life, personal savings and daily spending habits. It also analyzed the interests of modern youth and their relationships with their parents....

The communications agency Poleznye Svyazy conducted a study of consumer preferences in the fashion segment for the off-price retail chain Familia. The purpose of the research was to identify the key factors influencing clothing purchases among residents of both large and small cities across Russia. The survey was carried...

The Communications Agency Poleznye Svyazy won the tender for PR support of AVTODOM Group of Companies. The agency has been promoting one of the largest car dealers on the Russian market AutoSpetsCenter Group of Companies in the media since 2013. The agency will provide PR support services to AVTODOM Group of Companies within...

The Communications Agency Poleznye Svyazy begins cooperation with the financial marketplace Sravni. The agency will provide PR support to the marketplace in various product areas within the framework of the signed contract. Sravni is a leading financial marketplace for selecting insurance, banking and educational products....

The Communications Agency Poleznye svyazy will provide PR support for the Familia off-price store chain from September 1. The agency will provide the retailer with its expertise in working with federal business and regional media, Telegram channels, business conferences and business awards as part of the cooperation. Strengthening...

The grand opening of the renovated dealership of the Chinese automobile brand EXEED took place on August 29. The Communications Agency Poleznye svyazy provided information support for this event. Journalists from business and automotive media were invited to the opening of the dealership. The guests of the evening got acquainted...

The Communications Agency Poleznye svyazy begins cooperation with the VTB Group Pension Fund. The creative team of the Agency developed slogans for the communication campaign as part of a pilot project. This project aimed at attracting customers to the Long-Term Savings Program implemented by the VTB NPF. The formation...