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Analysis and Research

  • Reputational analysis of the company's products on the basis of media coverage, social networking, focus groups with journalists, and consumer feedback
  • Development of communications strategies to promote the company, bringing to the market a new product or service, social positioning of top management in the public field
  • Identification of positive / negative opinion towards the company by journalists and bloggers, and subsequent implementation of strategies to improve brand loyalty
  • Analysis of PR- competitor activity, including adversary budget evaluation on promotion expenditure
  • Analysis of foreign media, conducting focus groups with Western experts, including IR purposes

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