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Public relations are increasingly becoming an important part of today's business. Launch of a new product in a market, positioning a national company in a distant region, rebranding, an IPO, searching for an investor, resolving a crisis at a production facility, positioning a top-manager in the business community, teambuilding, a friendly takeover, and settlement of a customer's claims - resolution of all these problems requires highly capable PR support.
At the same time, current demand in the market significantly exceeds supply - there is no obvious leader in the PR market, as large clients migrate from one PR agency to another seeking high-quality service and optimal price-to-quality ratio.
Large companies increasingly prefer to use smaller agencies, choosing quality service over a big name.
We take a sober view of our prospects in the market and do not seek huge profits or a dramatic buildup of our customers list by doing a large number of small one-off projects. Our main goal is building a long-term relationship with a customer, and we see this as our main competitive advantage.
Vladimir Zverev.
Director
Communications Agency Poleznyie Svyazy
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